“BEST OF BERLIN” in PRODUCT DESIGN Exhibition of Jewellery, Life Style Accessories and Furniture in MOSCOW For a couple of years now, Berlin has been developing its very own, original appeal and dynamic in terms of design and is slowly starting to establish itself as a new design metropolis. Not only is this development being recognised on an international level at the latest since Berlin was awarded the title “City of Design” by the UNESCO in January of this year the designers of the city Berlin themselves strive to actively position themselves on the international design stage. CREATE BERLIN - the initiative of Berlin Designers and companies from all disciplines of design - presents the “Best of Berlin in Product Design” exclusively at the new order platform RED in Moscow.
3 New concepts by SMOOL What's the connection between a mobile telephone, shoes and a wristwatch? They're all products that have been taken in hand by Robert Bronwasser of SMOOL design studio. Bronwasser has redesigned a number of products in his own style so as to project his own design vision and inspire both businesses and consumers.
The result is a series of recognisable and striking designs for everyday products. The most striking thing about the SMOOL mobile phone is its simplicity. Bronwasser says: A lot of telephones are black and very technical.
In my opinion a telephone can be less complex. The rubber back can be easily replaced with different colours and gives a better grip on the telephone. Bronwasser has translated his liking for shoes into a combination of a classic loafer with modern features borrowed from sports shoes.
The design is included in the exhibition 'Design anno nu at the Dutch Leather and Shoe Museum in Waalwijk, to be seen until 10 October 2006. The SMOOL wristwatch makes use of a colourful display that clicks into a rubber wristband. Bronwasser says: The display can easily be adapted with various themes or your own photos, so that your wristwatch becomes very personal.
This goes without saying in mobile telephones, so why not in a wristwatch?
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