More than a practical gumboot, Rosie Roo wellies were designed to make a fashion statement, Wallbank says. I just felt because there's nothing like this out there, it was a good opportunity to create a fashion item, she says. Rosie Roo Designer Wellies are designed for 'tweens, teens and fashion-conscious women who like to get out and about in the garden, watch the kids at weekend sport or turn heads at a party.

The all-rubber gumboots are waterproof, and are cotton lined with inner soles for extra cushioning. Available in adult sizes six to 10, there are three heights to choose from: ankle, mid-calf and knee-high all of which look great paired with fishnet stockings or a cute denim skirt. Raylene Reeve has a similar story to Wallbank.

As a mother with a young daughter who was mad about wellington boots, she became frustrated at the lack of fun and funky gumboots for children on the market. So after a complex process of finding a manufacturer and researching how to embed rubber with fragrance, she came up with an innovative label that actually smells like lollies. The West Australian label Smelly Welly is a scrumptious collection of wellington boots, raincoats and PVC skirts, More than a practical gumboot, Rosie Roo wellies were designed to make a fashion statement, Wallbank says.