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First time at upscale mall for toney 2nd-hand shop

First time at upscale mall for toney 2nd-hand shop
Wentworth Miller  |  by business.bostonherald.com. All rights reserved. 2.04 | 20:06

Second Time Around owner Jeff Casler is taking a risk that his contemporary designer consignment shop will find success amid the likes of Tiffany Co., J. Crew, Anthropologie and other high-end retailers.

Profitability at his first mall-based store, which debuted at the Atrium Mall in Chestnut Hill last month, could present an entirely new avenue of expansion for his growing Boston-based company.
The store rsquo;s opening, which coincided with launches in Providence and Portland, Maine, brings the chain to 11 locations, with expected revenue of more than 5 million this year.
ldquo;I couldn rsquo;t have done it years ago, but now everybody knows our name, rdquo; Casler said of securing the mall space.

ldquo;When I approached them . . .

it was more of just a normal business conversation as opposed to the roadblocks I would have had 10 years ago. rdquo;

Second Time Around carries used women rsquo;s high-end clothing, shoes and accessories on consignment, and end-of-season excess inventories from high-end retailers. Items are priced a quarter to a third below original retail prices.

ldquo;The excess inventory part is similar to a very targeted T.J. Maxx or Filene rsquo;s Basement model, but we rsquo;re just laser-focused on the best designers that people want today, rdquo; Casler said.

ldquo;We only buy inventories from stores that are popular and carry the right designers. We rsquo;re very conscious of the labels that we take in. rdquo;

For the consignment merchandise, Second Time Around accepts no pieces more than two years old.

They also must be in season, in perfect condition and bear a designer or boutique label. The chain has more than 25,000 customers who consign their clothes and split the proceeds 50-50.

The merchandise mix depends on the location.

Eighty percent of the selection at the Wellesley store is on consignment. By contrast, 90 percent of merchandise at the 3,500-square-foot Atrium Mall store - which also carries maternity and children rsquo;s items - is from other retailers, although that will change with time.

Finds there on Friday included black Ferragamo mules for 128 and Juicy Couture tracksuit tops and bottoms for 52 each.

Some items still have price tags from the stores that first carried them: a Tory Burch cotton tunic with sequin beading that previously retailed for 458 has a Second Time Around price of 148, and a short Lilly Pulitzer skirt originally priced at 125 is 62.

Read more on by business.bostonherald.com. All rights reserved.
Keywords: Time Around, Second Time, Second Time Around, Atrium Mall
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