NEW YORK, NY - May 11, 2004 /Send2Press Newswire/ -- New York-based Ajay's Collection announces the launch of it latest venture, Kalpana's Collection (www.kalpanascollection.com).
An innovative and luxurious line designed for women, Kalpana's Collection premiers with authentic handcrafted India brocades, silks, and accessories. The company's name, Kalpana, literally translates from Hindi as idea imagination fancy, all of Unique in their use of custom brocade designs, Kalpana's Collection joins the ranks of the elite design houses by utilizing these elegant, ancient textiles. The brocades used in the Kalpana line are not sourced from artisans who are carrying on an ancient weaving tradition of many generations in India.
With the successful run of "Bombay Dreams" on the London stage and its corresponding opening season on Broadway, Indian fashion and culture promise to explode onto the fashion forefront. Kalpana's Collection is leading the way by Kalpana Jaggi, the company's namesake and founder stated, "Brocade once symbolized wealth and royalty in India -- it is luxury in its purest form and we are making it available to women everywhere." Collection garment-creation process, from selection of fabric, threads, trimmings, buttons, and interfacings In addition to the line's signature brocades, blouses and stoles, the Jaggi's have included traditional Indian jewelry in the collection such as silver anklets and key rings.
"We chose the most traditional and feminine accessories from Indian culture which also symbolize a women's sensuality and power," says Ms. Jaggi. exotic clothing and apparel.
Kalpana and I want to build an enduring brand, not just a clothing line," said Ms. Jaggi added, "Building a long term brand -- that is our dream." Retail prices range from $59 for accessories to $225 for jeweled, brocade blouses.
The line will be sold Kalpana's Collection is a subsidiary of Ajay's Collection, Woodside, NY.
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