K-Swiss has been a leading brand in the tennis category for over forty years, and it
was alive and well at the Australian Open. Cara Black (Zimbabwe) and Liezel Huber (South
sporting their K-Swiss tennis apparel and footwear to bring home the victory.
Much like the winning combination of this doubles team, the duality of the K-Swiss
brand sets them apart from the competition.
Not only a performance brand sought out for
victory on the court, K-Swiss is recognized for its sleek and sophisticated style after
the tennis match has ended.
more complete line of tennis and athleisure apparel. The apparel will range from US$40 to
US$200 and will be sold in tennis specialty, athletic specialty, and better department
stores.
Alden Sheets, President of K-Swiss Apparel says, "The new apparel is built to
win. We wanted to take all of the features that make the K-Swiss tennis shoes successful
and incorporate them into the apparel collection. The apparel has classic styling,
performance features, and an elegant simplicity.
" The new apparel will deliver to stores
beginning in July 2007.
to Southern California. In 1966, they introduced the K-Swiss "Classic," the first
all-leather tennis shoe.
This shoe is still in the line today and is distinctive with a
one-piece rubber outsole, the K-Swiss Classic Toe Design, the Five Stripes trademark on
each side, trademark D-rings, and the D-Ring lacing system. Since then, K-Swiss has
tennis players as well as athletes by offering tennis, running, training, and athleisure
sneakers for men, women, and children. In 2007 K-Swiss is adding to its portfolio with
performance tennis, training, and athleisure apparel.
