Koutons India Retails Ltd will expand its productline and launch its own brand of shoes by 2008.
The company is also planning to enhance its current store size to 5,000-6,000 sft after launching the three products. Besides, it is looking forward to establish its operations in the international markets by entering Saarc and the Gulf countries after consolidating its position in the domestic market.
Talking to Business Standard, DPS Kohli, chairman of the company, said, “We are planning to launch women’s western wear and children’s wear by 2008. We also plan to launch our own brand of shoes. This will be part of our extension of the existing line of products.
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HS Sidhu, executive vice-president, said the company was planning to increase the current space of its stores to accommodate the new range of products.
“Our franchisee stores are currently spread over some 1,200 sft, which will be increased to 5,000-6,000 sft after the launch of the new range of products,” he added.
The company, which had stopped exports in 2003 to consolidate its domestic network, is planning to enter the international market.
“We plan to enter the Saarc countries and West Asia after consolidating our position in the domestic market. We currently have 600 Koutons stores across the nation and plan to take it to 1,000 by the end of the next year. We plan to have around 2,000 stores of our new brand Charlie Outlaw.
After this, we will look at foraying into the international market,” Kohli said.
The company, which had recently set a record of opening 100 stores in a single day, is aiming to break its own record by opening 200 stores across the country.
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