LOS ANGELES NEW YORK--(BUSINESS WIRE)--Spot Runner, Inc., the first Internet-based ad agency, and Diamond across the U.S.
promote their businesses through customized and cost-effective local TV advertising campaigns. The commercials in the Under the alliance, DPS and Spot Runner work together to provide all diamond jewelry retailers and manufacturers in the U.S.
with access to planning and media buying services. Through Spot Runner s easy-to-use web interface, jewelers can customize a professionally produced television ad and launch a TV campaign on premier networks, such as Bravo, A E, Travel Channel, Oxygen, HGTV and The Learning Channel, for as little as $1,500. emotions, and TV advertising is the most powerful way to do that but until now, it has been difficult and cost-prohibitive for many local jewelers to produce their own television commercials, said Cristina Lilly, core program director at DPS.
Spot contains a diverse library of diamond jewelry TV ads. Jewelry retailers go to the portal to select a commercial, customize it with their advertising campaign. The ads currently available for purchase promote theme.
More ads will be added to the library in 2007. both their target markets and target demographics. Once the client approves the campaign, Spot Runner takes care of all the details about two weeks.
Shortly after the completion of the campaign, Spot Jewelry retailers, like Joe Purnell, president of Folsom Fine Jewelry, are already starting to have success with the program. "We face and even TV with the Home Shopping Network and the Internet with eBay. So, our primary mission with TV advertising is to build our image, particularly with the customers in our local area, explained Purnell, who owns three stores near Sacramento, CA.
I from producing high-quality creative to media planning and buying. They with Spot Runner to create customized spots featuring their products. DPS is a division of JWT U.
S.A., Inc.
( JWT ), one of the largest advertising agencies in the U.S. DPS provides marketing, merchandising and education support to the jewelry industry on behalf of the Diamond Trading Company.
The Spot Runner-DPS to collaborate on national clients who want a scaleable, local TV advertising solution. (Editor's note: for more information on the Spot Runner and JWT agreement, visit .) industries.
Last year, jewelry stores in the U.S., including national chains, spent $245 million on TV advertising, according to TNS Media Intelligence, said Nick Grouf, CEO of Spot Runner.
From both a creative and production standpoint, this partnership with DPS is an example of how we work Headquartered in Los Angeles, Spot Runner, Inc. is a privately held, Internet-based advertising agency that makes it fast, easy and affordable for local businesses to advertise on TV. Its revolutionary approach to commercial production, media planning and media buying gives out of their reach.
The entire process is automated online, making it cost-effective for even the smallest of businesses to use. The company's co-founders, Nick Grouf and David Waxman, previously founded PeoplePC and Firefly Network, which were acquired by EarthLink and Microsoft, respectively. Visit Spot Runner online at .
JWT, which celebrates it s 143rd anniversary this year, ranks as the largest advertising agency brand in world. Its parent company is WPP (NASDAQ:WPPGY).
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